Archives for October, 2006
Persuasive words
Friday, October 27th, 2006
Language log has an interesting post about the 12 most persuasive words in the English language:
discovery
easy
free
guarantee
health
love
money
new
proven
results
safety (replaced with free)
save
you
It’s kinda fun writing ads and copy with the above list and you can see how well it works. Here’s a version I created with the words repeated.
Re-discover your love of banking with our new guaranteed investment […]
New book from the boys at Zaaz
Friday, October 27th, 2006
I was on Amazon.com today buying a book on the topic of P3P and see that Jason Burby and Shane Atchison from Zaaz have a new book due out April 2007 — Actionable Web Analytics: Using Data to Make Smart Business Decisions. From the publisher’s description it looks pretty interesting:
Web metrics experts Jason Burby and […]
Web analytics journey
Tuesday, October 24th, 2006
For those following the “Eric” vs. “Matt” discussion coming out of Eric’s Presentation The Web Analytics Business Process at the eMetrics Summitt, Rene at has posted an interesting and balanced approach he calls the Web Analytics Journey Index (WAJ) which is calculated as:
W x (C x (D+S)) x P = WAJ Index
His approach, Quick Wins x (Curiosity x […]
Mah, Nah, Mah, Nah
Monday, October 23rd, 2006
I’m up to my armpits in work this week plus have an assignment due for the UBC Web Analytics course. Remembering that life is not all work, please enjoy:
addthis_url = ‘http%3A%2F%2Fwww.benry.net%2Fblog%2F2006%2F10%2F23%2Fmah-nah-mah-nah%2F’;
addthis_title = ‘Mah%2C+Nah%2C+Mah%2C+Nah’;
addthis_pub = ”;
Watching IE7
Friday, October 20th, 2006
A colleague has been bugging me about the fact that I haven’t made changes to the CSS on the site to handle IE7 better. There are a couple of visual issues under this new version (particularly with forms) but nothing that can’t be fixed and nothing that is getting in the way of people converting or completing […]
