http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/ Musings on User Experience, Design, Web Analytics and other interests Fri, 12 Feb 2010 05:20:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/comment-page-1/#comment-273 What’s The Value Of An Email Address? « Marketing ROI: Whims from Ron Shevlin Mon, 12 Feb 2007 14:25:29 +0000 http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/#comment-273 [...] 11, 2007 Posted by rshevlin in email, marketing, analytics, marketing ROI, marketing measurement. trackback In response to a post about how to calculate the value of an email address, Benry comments thatthe value can’t be determined simply by looking at email marketing campaign results, because We use email to market to people, but also to support communication or to enable sales staff to converse with [customers] in the manner best suited to their needs.” [...] [...] 11, 2007 Posted by rshevlin in email, marketing, analytics, marketing ROI, marketing measurement. trackback In response to a post about how to calculate the value of an email address, Benry comments thatthe value can’t be determined simply by looking at email marketing campaign results, because We use email to market to people, but also to support communication or to enable sales staff to converse with [customers] in the manner best suited to their needs.” [...]

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