Omniture purchases Touch Clarity
February 15th, 2007
Well another high-profile purchase by Omniture today. Matt Belkin and company picked up Touch Clarity who’s real-time predictive modelling, data mining tools are very well assembled, thoughtfully implemented and have provided some impressive results across a number of key clients. I saw a demo a few months ago of the work they had did with Lloyds TSB and HSBC (being in banking and all) and it knocked my socks off. Will be interesting to see how they leverage this acquisition, and the recently acquired Instadia.
Needless to say, it will be interesting to see how WebSideStory responds to the numerous recent acqusitions by Omniture. Will WebSideStory buy out Omniture before year end as I predicted?
Stock in both companies was relatively flat on the news, holding at around $14 per share.
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