Archives for February, 2007
The value of an e-mail address
Friday, February 9th, 2007
Today there was an interesting bit on the E-mail Marketing Roundtable list about calculating the value of an e-mail address from a fellow named Jay Allen. Here’s what he had to say:
To start, we calculate the value of an email by the projected
contribution it gives us in a one-year timeframe:
[(total $ contribution from emails in […]
E-mail for food bank donation
Tuesday, February 6th, 2007
An interesting e-mail subscription tactic:
Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person who […]
Web Analytics Wednesday - why no Vancouver?
Tuesday, February 6th, 2007
Vancouver needs a Web Analytics Wednesday. Given the number of people up here with expertise in Analytics, the number of companies using and making decisions based on their metrics and the variety of vendors with clients, we should have something going on. But we don’t. Why?
Anyone interested in helping me put one together? There are […]
This week’s remainders
Sunday, February 4th, 2007
The Web Analytics Solution Profiler (WASP) - Stéphane Hamel’s web analytics Firefox extension.
Indeed - A reasonable job search engine and a Canadian version too!
Diarised - makes it easier to coordinate a meeting pick a meeting time across a group of people. Of course, we wouldn’t need this if people just kept their calendars up-to-date.
BoxCloud - […]
