Archives for September, 2007

This week’s remainders

Thursday, September 13th, 2007

A really simple metric for measuring User Interfaces - gray out everything that the user doesn’t care about.
Jonathan Mendez checks out the performance of landing pages at various screen resolutions. Surprise! Things look good for those at 1024×768 (that’d be our site)
Jared tells us about how he does usability testing with 30 observers in a single […]

Remainders | No Comments

Using twitter and facebook to get the message out

Thursday, September 13th, 2007

I was mucking around last night and came up with another way to get the word out about our new 5.25% term deposit:

login to your facebook account
update your facebook status (NAME is) to read: looking at NSCU’s new 5.25% term deposit. $1000 min deposit, 18 month term. Offer ends Oct. 13. www.nscu.com/greatrate
when your friends log […]

Banking, Social Marketing | 5 Comments

Are your geo-targeted PPC ads being seen?

Wednesday, September 12th, 2007

I’m running a PPC campaign for a new product. During the rollout of the campaign we came across a problem with the Geo-targeting of ads in Google Adwords.
Because we’re a credit union based in BC (and operationally are bound by a charter that limits our selling area to this region) we set our Google Adwords […]

SEO/SEM | 1 Comment

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