http://www.benry.net/blog/2007/11/01/webtrends-ceo-and-others-leave-company/ Musings on User Experience, Design, Web Analytics and other interests Fri, 12 Feb 2010 05:19:59 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.benry.net/blog/2007/11/01/webtrends-ceo-and-others-leave-company/comment-page-1/#comment-3304 Jacques Warren Thu, 01 Nov 2007 15:23:55 +0000 http://www.benry.net/blog/2007/11/01/webtrends-ceo-and-others-leave-company/#comment-3304 I guess their owners got scared after the VS acquisition by Omniture annoucement that positioned Omniture as the true leader of the WA market, seat WebTrends occupied for a decade. I also believe that Francisco Partners are not seeing enough traction in the new products (Visitor Intelligence, Score, the marketing suite) to believe WT will quickly recoup their lost market share. I think those products are strong and reflect the trends towards integrated analytics, but, true, they may be a little ahead of their time. I guess their owners got scared after the VS acquisition by Omniture annoucement that positioned Omniture as the true leader of the WA market, seat WebTrends occupied for a decade. I also believe that Francisco Partners are not seeing enough traction in the new products (Visitor Intelligence, Score, the marketing suite) to believe WT will quickly recoup their lost market share. I think those products are strong and reflect the trends towards integrated analytics, but, true, they may be a little ahead of their time.

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