Real ease-of-use with hCard
November 26th, 2007
When we launched the new NSCU.com site back in June, we deployed hCard support on our Contact Us page. Deploying the microformat was easy for Dan and Stuart and even though it is not used a lot, it’s a nice progressive touch that makes it easier for customers to grab our contact details and add it to their address book. If you don’t use hCard you likely didn’t even notice we added it 
Recently I came across a great use of hCard to reduce the need to create another profile. At Satisfaction, the sign-up page uses hCard to let you signup using an existing profile (e.g. Twitter, Upcoming, Technorati, Flickr, Last.FM, or one of your choosing), thus reducing the need to jump through a complicated signup.
I wonder if someday we’ll see a similar, yet secure way to access your accounts. Leveraging hCard, OpenID or other standards? Wouldn’t that be great if you could check your balance, send a twit to a friend for some money you owe or pay a bill and archive the receipt on Flickr.
I'm a member of the Web Analytics Association. If you're not a member,
2 Responses to “Real ease-of-use with hCard”
1Robbie Wright
November 26th, 2007 @ 1:29 pm
Yeah, I love the idea of the unified logins across websites. I wonder if there is some way to create an uber-secure version of OpenID and/or OAuth?
2Gene Blishen
November 28th, 2007 @ 3:35 am
Ouch! this idea is great and it hurts just to start thinking of the possibilities it brings.
Comments are closed.