• Form analytics (read about form analytics on their blog post)
• Improved recording and playback so you can now see all visitor actions inside online forms including mouse movements, keystrokes and interactions with controls such as drop-down lists, check boxes, radio buttons, etc.
• New aggregate cross-site reports: “Mouse Moves vs. Mouse Clicks”, “JavaScript Errors”, “Tags Report”, “Page Open Period and ActiveTime”, and “Page Load Times”

ClickTale upgrades is a post from: benry blog

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• Omniture is going to continue to support the HBX product line and will continue to invest in Platform 5 and its applications under a new brand, Discover OnPremise.  Additionally, Search and Publish will initially be integrated into Omniture SiteCatalyst through Omniture Genesis while we develop a comprehensive integration plan.
• A migration program is available for all HBX customers – providing a package of complimentary migration services and technology tailored to the specific needs and requirements of each customer. Counters the earlier highlight of “continuing to support the HBX product line” (should read “until we can kill it off).

You can view more on the Omniture site around the product direction, the migration program, support and training, etc.

BTW: if you are an HBX client, the login for HBX has moved and is well hidden on the Omniture site. You can login to HBX and other Visual Sciences applications here.

Omniture completes acquisition of Visual Sciences is a post from: benry blog

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This is your chance to hear Semphonic’s leading practitioners talk about the Omniture acquisition of Visual Sciences and ask them specific questions
around the impact, alternatives and implications!

Ask Semphonic is a FREE Q&A webinar hosted by Semphonic. You can submit questions in advance or during the webinar and hear our Analysts answer and
discuss them. Each Ask Semphonic webinar will have a main theme – kicking off with the Omniture / VS acquisition. Other measurement questions are welcome
and will be addressed time permitting.

Ask Semphonic is a follow-up to our X Change conference. Feedback from the conference overwhelmingly found the conversational format extremely useful and
asked for more web analytics “conversations.” While facilities such as the Web Analytics Forum are excellent for many questions, the conversational format
used at X Change adds a distinctive element that is hard to duplicate in any printed setting. Each Ask Semphonic session will last approximately 45-50 minutes.

WHEN: Tuesday, December 11, 2007 at 11:00am PST / 2pm EST

WHO: Semphonic’s Consultants will include Gary Angel, Breen Baker, June Dershewitz, Jesse Gross, Joel Hadary, Phil Kemelor and Paul Legutko.

Register now for this free webinar. Submit your questions to analytics@semphonic.com.

My questions

1) Gary’s recent blog post, Don’t Settle for Leftover Turkey When it comes to Web Measurement, notes that if you are on HBX, moving to SiteCatalyst, will involve the mapping of variables, segments, etc. His comment “The longer you stay anchored in the world of HBX, the longer you’re going to be eating leftover Turkey” sounded to me like his suggestion would be to ‘move now’ rather than wait to see the migration path Omniture proposes (the gateway being one route). For those on an existing HBX contract (ours expires in Dec 2008) is it his suggestion that we contact Omniture and start the transition now giving up a portion of our paid contract with HBX? What’s the approach Semphonic and other agencies are taking with their clients?

2) For those moving from HBX to Omniture, what do you think the biggest change for them outside of tagging? The loss of Report Builder? The need to re-tool reporting/dashboards? The need to learn a new tool? Feature decisions? (e.g. to ‘Discover’ or not).

3) Is this a time to evaluate other tool options other than SiteCatalyst (e.g. IndexTools, Google Analytics) or make an assumption that ‘big is better’?

Are you an HBX client? What are your questions? What are your plans?

Ask Semphonic about Omniture/Visual Sciences is a post from: benry blog

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•  Strong commitment to support of existing customers during the coming few quarters
• Desire to work to make the transition smooth for customers
• Combined client base of over 4000 customers, increased efficiency and increased scale with the combined company.

Time will only tell.

From today’s Visual Sciences earnings call is a post from: benry blog

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Eric also does a great job sharing the results (e.g. his keynote at eMetrics San Francisco 2007) and makes the information available for download from his site.

Complete the survey and you’ll get a discount code to purchase Eric’s The Big Book of Key Performance Indicators.

Take the Web Analytics Demystified Fall 2007 Survey

Web Analytics Demystified Fall 2007 Survey is a post from: benry blog

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