Archives for the 'Analytics Vendors' Category
Omniture acquires Visual Sciences
Thursday, October 25th, 2007
No surprise here for many. It would have been nice to see things go the other way, but c’est la vie. Read the press release (VS) and read the press release (Omniture).
With this much analytics power under one roof the future will be interesting. My guess is that HBX will disappear with current clients migrated […]
HBX 4.1
Friday, October 19th, 2007
Visual Sciences released HBX 4.1 today. A bunch of new features (many of them long-overdue) including:
Campaign hierarchy and reporting - You can now assign classifications to campaigns (up to 10) and report on performance across attributes. For example compare ads across properties, by ad size across various publications or more easily identify top performers or […]
Are we heading towards vendor consolidation in Web Analytics?
Friday, August 3rd, 2007
I noted at the beginning of the year in my predictions that we’d see some amalgamation among the vendors. This was confirmed a few weeks ago when Visual Sciences announced that they were looking at a number of offers with the assistance Goldman, Sachs & Co. Not surprising:
Omniture seems to be going gangbusters these days […]
Omniture purchases Touch Clarity
Thursday, February 15th, 2007
Well another high-profile purchase by Omniture today. Matt Belkin and company picked up Touch Clarity who’s real-time predictive modelling, data mining tools are very well assembled, thoughtfully implemented and have provided some impressive results across a number of key clients. I saw a demo a few months ago of the work they had did with […]
Getting ready to renew your web analytics contract?
Friday, September 15th, 2006
We’re about to start re-negotiation of our web analytics contract. I’m happy with our current tool and will likely renew, but here’s some things you might want to consider if you’re in a similar boat:
Did you get everything you paid for the first time around? - Often secondary services, training and consulting time are rolled […]
