Archives for the 'Brand Experience' Category
Assessing customer likes and dislikes
Tuesday, January 9th, 2007
Three great questions to ask every customer (from Artie Issac):
“What, if we stopped doing it, would make you love us more?”
This seems odd, but it’s much easier to stop doing something than to start doing something new.
“What, if we stopped doing it, would make you leave us forever?”
Again, what should we never stop doing, rather than what […]
The best ‘your order has shipped’ e-mail ever
Wednesday, December 13th, 2006
From a recent order on CDBaby.com
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle […]
