Archives for the 'E-mail Marketing' Category

The value of an e-mail address

Friday, February 9th, 2007

Today there was an interesting bit on the E-mail Marketing Roundtable list about calculating the value of an e-mail address from a fellow named Jay Allen. Here’s what he had to say:
To start, we calculate the value of an email by the projected
contribution it gives us in a one-year timeframe:
[(total $ contribution from emails in […]

E-mail Marketing | 1 Comment

E-mail for food bank donation

Tuesday, February 6th, 2007

An interesting e-mail subscription tactic:
Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person who […]

E-mail Marketing | No Comments

The best ‘your order has shipped’ e-mail ever

Wednesday, December 13th, 2006

From a recent order on CDBaby.com
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle […]

Brand Experience, E-mail Marketing | Comments Off

RSS

 Subscribe to RSS

Search

You are currently browsing the archives for the E-mail Marketing category.

Join the WAA

Web Analytics Association MemberI'm a member of the Web Analytics Association. If you're not a member, JOIN TODAY!


Categories

Monthly Archives

Meta