Archives for the 'E-mail Marketing' Category
The value of an e-mail address
Friday, February 9th, 2007
Today there was an interesting bit on the E-mail Marketing Roundtable list about calculating the value of an e-mail address from a fellow named Jay Allen. Here’s what he had to say:
To start, we calculate the value of an email by the projected
contribution it gives us in a one-year timeframe:
[(total $ contribution from emails in […]
E-mail for food bank donation
Tuesday, February 6th, 2007
An interesting e-mail subscription tactic:
Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person who […]
The best ‘your order has shipped’ e-mail ever
Wednesday, December 13th, 2006
From a recent order on CDBaby.com
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle […]
