benry blog » E-mail Marketing http://www.benry.net/blog Musings on User Experience, Design, Web Analytics and other interests Mon, 03 May 2010 16:00:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 WhatCounts/Pivotal Veracity Webinar http://www.benry.net/blog/2008/08/15/whatcountspivotal-veracity-webinar/ http://www.benry.net/blog/2008/08/15/whatcountspivotal-veracity-webinar/#comments Fri, 15 Aug 2008 14:16:37 +0000 Scott http://www.benry.net/blog/?p=522 WhatCounts/Pivotal Veracity Webinar is a post from: benry blog

]]> The ever-talented team at WhatCounts has teamed up with Josie Walls (WhatCounts) and Michelle Eichner (Pivotal Veracity — without a doubt the worst web company name ever!) and is holding a free webinar August 21, 2008 entitled Email Deliverability Secrets Revealed. Should be a good way to get on top of the ~20% of email that is blocked, deleted or flagged as SPAM by ISPs.

WhatCounts/Pivotal Veracity Webinar is a post from: benry blog

]]> http://www.benry.net/blog/2008/08/15/whatcountspivotal-veracity-webinar/feed/ 0 The value of an e-mail address http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/ http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/#comments Thu, 08 Feb 2007 19:51:41 +0000 Scott http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/ The value of an e-mail address is a post from: benry blog

]]> Today there was an interesting bit on the E-mail Marketing Roundtable list about calculating the value of an e-mail address from a fellow named Jay Allen. Here’s what he had to say:

To start, we calculate the value of an email by the projected
contribution it gives us in a one-year timeframe:

[(total $ contribution from emails in a year)/(total # of emails sent in
a year)] * (# of emails you expect to send in a year) = value of one
email address

It got me thinking about whether it is worth trying to determine the value of our e-mail addresses. We use e-mail to market to people, but also to support communication (be it getting people to participate in a survey or usability study) or to enable sales staff to converse with members in the manner best suited to their needs and lifestyle.

The factors at play with e-mail from my point-of-view are:

  • the number of people who open the e-mail
  • the number of people who act on the e-mail and the value of the business (one-time and lifetime) that this provided
  • the value the communication (and frequency of communication) provides from a brand perspective
  • the cost savings associated with using this delivery channel over others (think print vs. electronic costs)
  • the number of people who open/read/act on an e-mail and end up face-to-face with a person

I’m not sure how I move this into a formula/index/measurement/KPI or if it’s a calculation that really has value. Anyone want to take a crack at it? Something I should consider adding?

The value of an e-mail address is a post from: benry blog

]]> http://www.benry.net/blog/2007/02/09/the-value-of-an-e-mail-address/feed/ 1 E-mail for food bank donation http://www.benry.net/blog/2007/02/06/e-mail-for-food-bank-donation/ http://www.benry.net/blog/2007/02/06/e-mail-for-food-bank-donation/#comments Mon, 05 Feb 2007 19:34:22 +0000 Scott http://www.benry.net/blog/2007/02/06/e-mail-for-food-bank-donation/ E-mail for food bank donation is a post from: benry blog

]]> An interesting e-mail subscription tactic:

Simply by signing up for free recipe e-mails, internet users anywhere in the world can send 23 kilograms of fresh vegetables to the Winnipeg Harvest food bank. Local vegetable producer Peak of the Market launched an e-mail campaign Thursday in an internet-age way of shoring up support. For every person who signs up for Peak of the Market’s recipe e-mails during the month of February, the company will donate 23 kilograms of Manitoba-grown vegetables to the food bank.

E-mail for food bank donation is a post from: benry blog

]]> http://www.benry.net/blog/2007/02/06/e-mail-for-food-bank-donation/feed/ 0 The best ‘your order has shipped’ e-mail ever http://www.benry.net/blog/2006/12/13/the-best-your-order-has-shipped-e-mail-ever/ http://www.benry.net/blog/2006/12/13/the-best-your-order-has-shipped-e-mail-ever/#comments Tue, 12 Dec 2006 23:18:57 +0000 Scott http://www.benry.net/blog/2006/12/13/the-best-your-order-has-shipped-e-mail-ever/ The best ‘your order has shipped’ e-mail ever is a post from: benry blog

]]> From a recent order on CDBaby.com

Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Friday, December 1st.

I hope you had a wonderful time shopping at CD Baby.  We sure did. Your picture is on our wall as “Customer of the Year”.  We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you once again,

Derek Sivers, president, CD Baby
the little CD store with the best new independent music

The best ‘your order has shipped’ e-mail ever is a post from: benry blog

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