Archives for the 'HBX' Category
Omniture completes acquisition of Visual Sciences
Thursday, January 17th, 2008
It’s official, the deal is done. The highlights:
Omniture is going to continue to support the HBX product line and will continue to invest in Platform 5 and its applications under a new brand, Discover OnPremise. Additionally, Search and Publish will initially be integrated into Omniture SiteCatalyst through Omniture Genesis while we develop a comprehensive integration […]
Ask Semphonic about Omniture/Visual Sciences
Friday, November 30th, 2007
If you are an HBX client (like me) you’ll be interested in attending Semphonic’s upcoming webinar. Details below:
This is your chance to hear Semphonic’s leading practitioners talk about the Omniture acquisition of Visual Sciences and ask them specific questions
around the impact, alternatives and implications!
Ask Semphonic is a FREE Q&A webinar hosted by Semphonic. You can […]
From today’s Visual Sciences earnings call
Thursday, November 8th, 2007
Jim MacIntyre of Visual Sciences comments on Omniture’s acquisition of Visual Sciences (source: Q3 2007 Earnings Call Transcript) Glad to see:
Strong commitment to support of existing customers during the coming few quarters
Desire to work to make the transition smooth for customers
Combined client base of over 4000 customers, increased efficiency and increased scale with the combined company.
Time will […]
Omniture acquires Visual Sciences
Thursday, October 25th, 2007
No surprise here for many. It would have been nice to see things go the other way, but c’est la vie. Read the press release (VS) and read the press release (Omniture).
With this much analytics power under one roof the future will be interesting. My guess is that HBX will disappear with current clients migrated […]
Measuring content effectiveness
Sunday, April 29th, 2007
Recently I began work on a small analytics project. I wanted to establish an a KPI measurement of our site content effectiveness. The plan was to develop a scorecard that could be leveraged on a regular basis by our communications staff (the content writers) to help them determine what pages and content needed to be fixed. […]
